LinkedIn Outbound Benchmarks
How LinkedIn outbound is actually performing right now β real acceptance rates, reply rates, timing, and copy length, aggregated and anonymized across live campaigns. Benchmark your own outreach against what's working.
Roughly 1 in 4 connection requests turns into a connection, and about 1 in 7 contacted leads writes back. Those are the two rates every tactic below is trying to move.
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Connection request: note vs. no note
Noteless requests were accepted far more often β and a blank request also keeps LinkedIn's higher weekly invite ceiling, so the no-note approach wins on both acceptance and volume.
Shorter first messages win β to a point
Reply rate by length of the opening message. The sweet spot is a 2β4 sentence opener; past ~400 characters, replies drop off sharply.
How the opener was written
Reply rate split three ways by how the first message was generated.
Following up is worth it
Share of all replies by when they arrived. Over a third of replies (37.5%) never happened on the first message β they only came after a follow-up.
Most replies come back fast
When leads reply, they reply quickly. The window that matters is the first day or two, not the first week.
When to send connection requests
Acceptance rate by the day the request was sent (matured invites only; Sunday excluded for low volume).
The playbook: what's working now
Noteless connection requests are accepted far more often than noted ones.
Over a third of replies only arrive after a follow-up, not the first message.
Half of replies land within about 14 hours; the window that matters is the first day.
Openers under ~400 characters reply best; longer messages drop off fast.
Mid-to-late week clearly beats Mondays and weekends for acceptance.
Figures are a monthly snapshot and are refreshed as the dataset grows. Aggregated, anonymized Linkdify campaign data. No individual account or contact is identified. Directional by nature: sample sizes vary by cut and day-of-week timing is bucketed in UTC.
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